It’s time to think about the next web trends for 2009. In particular, how the various changes in web technology and user consumption and how it will affect digital marketing [in general] and more specifically search.
Here are my current thoughts which need expansion, discussion and challenging. What do you think will be big next year?
Alan Rothstein said it will be like BK, ‘Have it your way‘ with personalised news feeds etc. but I feel we have already got there [or has the average joe not yet hooked onto personalisation?] and we have seen the new Google voting functions trialled in various places. Will this actively make a difference in 2009?
Will 2009 see the search engines able to understand what is being said? I wrote before that 3.0 will be swimming in the content rather than surfing on top of the content [and not understanding] – will that really take hold in 2009? Who or what will lead this understanding? Is Gaudi the way forward?
Mobile web consumption rocketed this year. Google launches ‘proper’ apps for iphone, Blackberry and N96. Google launches Android today. Will this force us to really look at mobile search as a seperate business channel?
Will Google be the only news in 2009? What about Cuil? I was slated for my opinions of Cuil being the future and I still stand by this argument. My argument is that Cuil is so radically different that it might just work. And if it doesn’t will it be the trojan horse for a new way to index the web and search the results. Or are we done for good? Is the Google index and results layout nirvana?
A Google Yahoo tie up? What about a Google Yahoo tie up? Apart from centralised buying, greater monetisation of search results and healthier balance sheets for Yahoo or Micrsoft, will t his really have an impact on the search landscape?
Twitter in particular has seen massive growth in the past 12 months. Brands are using Twitter as a means to connect with their audience [or are they?] – should we be looking at Twitter [and Jaiku, Identi.ca, seesmic etc.] ? Can brands actively harness this audience and define it as search?
What have I missed? I suspect I will be back to add to this in due course. What do you think?
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